Archive for tag: Marketing
Buy Nothing Day? A missed opportunity.
November 25, 2011 Comment, eCommerce, Featured“Lock up your wallets and purses, cut up your credit cards and dump the love of your life – shopping. ” “Saturday November 26th is Buy Nothing Day. It’s a day where you challenge yourself, your family and friends to switch off from shopping and tune into life.” So says the blurb on the Buy [...]
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Zero percent off! A crash-course for maximising peak season profit.
November 9, 2011 Featured, MarketingThere are plenty of online retailers out there, worrying whether they’ll still be here this time next year. At this time of year, with the next few weeks due to deliver a significant proportion of annual turnover, the pressure is never greater to squeeze that extra pound out of your customers. Merchants up and down [...]
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A course for ecommerce success
December 30, 2009 eCommerceMany niche multi-channel retailers don’t have an organisation big enough to support the in-house marketing expertise they need to grow their business at the pace they’d like. Often, the owner/manager will be working with limited resources, trying to navigate through an array of online tip-sheets and free advice to discover a strategy that’s effective, economical [...]
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