Archive for tag: eCommerce
Zero percent off! A crash-course for maximising peak season profit.
November 9, 2011 Featured, MarketingThere are plenty of online retailers out there, worrying whether they’ll still be here this time next year. At this time of year, with the next few weeks due to deliver a significant proportion of annual turnover, the pressure is never greater to squeeze that extra pound out of your customers. Merchants up and down [...]
Read More »
The Boxing Day Bonanza
November 17, 2010 eCommerce, Featured, MarketingDon’t miss out on the two biggest online shopping days of the year. If you’re looking no further than the Christmas postage deadlines, there’s a good chance you’ll miss out.
Read More »
Video & e-commerce: time for the niche retailer to pay attention
August 21, 2010 Featured, MarketingThere’s no doubt that the web continues to evolve into an increasingly visual medium. Consumers like pictures, and they like video even more. So – as the technology continues to evolve at warp speed – maybe now’s the time for small business to sit up and pay attention? Video has the power to showcase products [...]
Read More »
A course for ecommerce success
December 30, 2009 eCommerceMany niche multi-channel retailers don’t have an organisation big enough to support the in-house marketing expertise they need to grow their business at the pace they’d like. Often, the owner/manager will be working with limited resources, trying to navigate through an array of online tip-sheets and free advice to discover a strategy that’s effective, economical [...]
Read More »
Why independent retailers are worth the effort
December 3, 2009 CommentBetween Tesco and Amazon, I could buy everything I need this Christmas. I’d be confident about having huge choice, paying reasonable prices, and getting decent service. It sounds like a no-brainer – so why would I rather sell my soul to the devil than make my holiday shopping so simple? The answer is that I’m [...]
Read More »
Building a successful online brand with content
September 30, 2009 eCommerce, Featured, MarketingHow a retailer of adventure luggage attracts high-converting traffic with search-friendly content (and has a lot of fun in the process) When I met him in June at the Internet Retailer conference in Boston, he’d just spent a week on a 500-mile off-road expedition putting a brand new Land Rover LR3 through its paces in [...]
Read More »
