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Benchmarking Fulfilment Cost & Quality
January 22, 2009 ManagementI don’t think I was the first naïve owner of a fledgling multi-channel brand to think that fulfilment was not a core part of my business. Surely it was the clever creative, the inspired range selection and the hard-nosed marketing that would make or break my company – rather than a straightforward commodity service like [...]
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Catalogue photography on a budget
January 22, 2009 MarketingPoint – press – publish, and hey presto: welcome to the digital age of photography! If only it were so easy. The “happy slapper” school of photography may work in theory, but it won’t get you very far in practice if you’re setting out to produce compelling, high quality catalogue photography that’s going to send [...]
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