Archive for the ‘Featured’ Category
Video & e-commerce: time for the niche retailer to pay attention
August 21, 2010 Featured, MarketingThere’s no doubt that the web continues to evolve into an increasingly visual medium. Consumers like pictures, and they like video even more. So – as the technology continues to evolve at warp speed – maybe now’s the time for small business to sit up and pay attention? Video has the power to showcase products [...]
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Raising finance for your catalogue & e-commerce business
January 13, 2010 Featured, FundingThe theory goes that direct commerce is a cash-generative business. Our customers generally pay up front, and we in turn negotiate credit terms with our suppliers. So why is cash flow and funding so often cited by niche merchants as the factor that most inhibits their growth? No prizes for providing the answers. Most businesses [...]
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Building a successful online brand with content
September 30, 2009 Featured, Marketing, eCommerceHow a retailer of adventure luggage attracts high-converting traffic with search-friendly content (and has a lot of fun in the process) When I met him in June at the Internet Retailer conference in Boston, he’d just spent a week on a 500-mile off-road expedition putting a brand new Land Rover LR3 through its paces in [...]
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The ‘SEND’ button can be a fickle friend during a downturn
January 22, 2009 Featured, MarketingMeasure email ‘success’ with care or risk squandering your list When a merchant struggles to meet it’s sales plan, resisting the ‘send’ button on another email broadcast can be devilishly hard to do. Relatively fast and cheap compared to catalogues, where’s the harm with frequent email offers? Let’s explore the answer with one merchant’s true [...]
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Managing your bank manager
January 22, 2009 Featured, ManagementHard-working entrepreneur WLTM generous, sharing M or F banker for LTR – deep pockets & GSOH essential. Box 3428. Is our dream bank manager really out there? Someone who’ll always be there to support us when the going gets tough, encourage and nurture us, share our risks as well as our profits? It’s a touching [...]
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