Cover design: the mystery of the unopened catazine

September 3, 2010 Comment, Marketing

The Autumn 2010 Joules catalogue has been lying around in our house for over a week now. The trouble is, it’s still in its polywrap. Unopened.

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Why independent retailers are worth the effort

December 3, 2009 Comment

Between Tesco and Amazon, I could buy everything I need this Christmas.  I’d be confident about having huge choice, paying reasonable prices, and getting decent service.  It sounds like a no-brainer – so why would I rather sell my soul to the devil than make my holiday shopping so simple? The answer is that I’m [...]

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