Archive for the ‘Marketing’ Category
Cover design: the mystery of the unopened catazine
September 3, 2010 Comment, MarketingThe Autumn 2010 Joules catalogue has been lying around in our house for over a week now. The trouble is, it’s still in its polywrap. Unopened.
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Video & e-commerce: time for the niche retailer to pay attention
August 21, 2010 Featured, MarketingThere’s no doubt that the web continues to evolve into an increasingly visual medium. Consumers like pictures, and they like video even more. So – as the technology continues to evolve at warp speed – maybe now’s the time for small business to sit up and pay attention? Video has the power to showcase products [...]
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Building a successful online brand with content
September 30, 2009 Featured, Marketing, eCommerceHow a retailer of adventure luggage attracts high-converting traffic with search-friendly content (and has a lot of fun in the process) When I met him in June at the Internet Retailer conference in Boston, he’d just spent a week on a 500-mile off-road expedition putting a brand new Land Rover LR3 through its paces in [...]
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The ‘SEND’ button can be a fickle friend during a downturn
January 22, 2009 Featured, MarketingMeasure email ‘success’ with care or risk squandering your list When a merchant struggles to meet it’s sales plan, resisting the ‘send’ button on another email broadcast can be devilishly hard to do. Relatively fast and cheap compared to catalogues, where’s the harm with frequent email offers? Let’s explore the answer with one merchant’s true [...]
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Catalogue photography on a budget
January 22, 2009 MarketingPoint – press – publish, and hey presto: welcome to the digital age of photography! If only it were so easy. The “happy slapper” school of photography may work in theory, but it won’t get you very far in practice if you’re setting out to produce compelling, high quality catalogue photography that’s going to send [...]
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