A course for ecommerce success

December 30, 2009 eCommerce

Many niche multi-channel retailers don’t have an organisation big enough to support the in-house marketing expertise they need to grow their business at the pace they’d like. Often, the owner/manager will be working with limited resources, trying to navigate through an array of online tip-sheets and free advice to discover a strategy that’s effective, economical [...]

Read More »

Building a successful online brand with content

September 30, 2009 Featured, Marketing, eCommerce

How a retailer of adventure luggage attracts high-converting traffic with search-friendly content (and has a lot of fun in the process) When I met him in June at the Internet Retailer conference in Boston, he’d just spent a week on a 500-mile off-road expedition putting a brand new Land Rover LR3 through its paces in [...]

Read More »