Archive for the ‘eCommerce’ Category
Buy Nothing Day? A missed opportunity.
November 25, 2011 Comment, eCommerce, Featured“Lock up your wallets and purses, cut up your credit cards and dump the love of your life – shopping. ” “Saturday November 26th is Buy Nothing Day. It’s a day where you challenge yourself, your family and friends to switch off from shopping and tune into life.” So says the blurb on the Buy [...]
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Mega Black Manic Cyber Monday – An Identity Crisis?
November 29, 2010 Comment, eCommerceThe biggest online shopping day EVER is having an identity crisis.
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The Boxing Day Bonanza
November 17, 2010 eCommerce, Featured, MarketingDon’t miss out on the two biggest online shopping days of the year. If you’re looking no further than the Christmas postage deadlines, there’s a good chance you’ll miss out.
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A course for ecommerce success
December 30, 2009 eCommerceMany niche multi-channel retailers don’t have an organisation big enough to support the in-house marketing expertise they need to grow their business at the pace they’d like. Often, the owner/manager will be working with limited resources, trying to navigate through an array of online tip-sheets and free advice to discover a strategy that’s effective, economical [...]
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Building a successful online brand with content
September 30, 2009 eCommerce, Featured, MarketingHow a retailer of adventure luggage attracts high-converting traffic with search-friendly content (and has a lot of fun in the process) When I met him in June at the Internet Retailer conference in Boston, he’d just spent a week on a 500-mile off-road expedition putting a brand new Land Rover LR3 through its paces in [...]
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